It’s common talk about how our video consumption is changing. From the screens we view it on to the binge watching, there are more ways to consume video than ever before. In 2018, over 65% of the two key demographics of adults ages 18-49 and 25-54 accessed video content on connected TVs or smart device. Currently, over 30 million U.S. households do not subscribe to a traditional Pay TV service. Non-Pay TV households are expected to increase +25% over the next 5 years.
For marketers trying to navigate this change in consumption and engage consumers with their brands, it will be about scale and inventory. While off-the-shelf solutions go wide and are offered by every media company out there, the digital video campaigns Fusion Media develops for our clients are very focused and customized. We achieve broad reach of any size target at optimal frequency levels…cost-effectively.
Leveraging our relationships with the best CTV/OTT vendors, we help our clients gain access to local markets at national scale.
