“Crises and deadlocks when they occur have at least this advantage, that they force us to think.” Jawaharlal Nehru
During this time of crisis, Fusion Media is focused on helping our clients to rethink their communications and position themselves for when this is all over. Here is some of the work we’ve been immersed in for our clients since COVID-19:
- Pivot media plans to match changing media habits as consumers shelter in place
- Traffic new messaging to be relevant
- Ask media partners for discounts and added value to help increase awareness of changed messaging
- Move media schedules to later in the year for clients with closed businesses or too negatively impacted
- Begin developing media strategies for when the crisis ends and business as usual returns
One thing is for sure…businesses will change how they do business as a result of this crisis and we will all be better for it. In the meantime, let’s all be smart, stay healthy and try to remain positive!