What started as a test is becoming the norm. P&G continues to add dollars to radio, because it works. Branding via reach is how brands are built: AM/FM radio reaches 93% of households, giving brands like P&G scale to reach the people that are buying their products. And it helps them to talk to people long before they come to buy. Another lesson from P&G, Remind the many. Don’t lecture the few. Read more: https://www.westwoodone.com/2019/01/23/why-is-pg-the-fastest-growing-advertiser-on-american-am-fm-radio/
