GOOD NEWS FOR MEDIA BUYERS
May 24, 2018Nielsen recently announced that its local TV audience measurement at the DMA level will now include YouTube TV viewership thanks to an agreement...... Read More
BANNER ADS GO CPA
April 13, 2018It’s a well-known fact that banner ads of all digital ads are the most susceptibility to ad blockers. They can be disruptive and intrusive when...... Read More
Broadcast TV Tops with Internet Users
February 28, 2018BROADCAST TV TOPS WITH INTERNET USERS Digital video consumption is on the rise while traditional TV is increasingly losing ground to newer media...... Read More
The Year of Convergence
January 7, 2018Gone are the days of linear and digital advertising being two completely different worlds. We expect to see in 2018 a media convergence that will...... Read More
Brandemonium
October 16, 2017The highlight of the Brandemonium conference for Fusion Media was keynote speaker Kirk Perry, President-Brand Solutions at Google. Kirk talked about...... Read More
Embrace the Audio Renaissance
September 28, 2017Marketers must shift their mindset around traditional radio to address shifting habits of how audio is consumed in today’s ever changing connected...... Read More
Mobile Is Not Silver Bullet
July 17, 2017While young adults and millennials are attached at the hip with their cell phones, traditional media still plays an important role in reaching these...... Read More
Time Spent with Media
June 12, 2017Nielsen researched how consumers spent time with media over the course of 2016 and found that traditional media is still relevant and necessary for...... Read More
Benefits of Consistency
May 4, 2017Brands that are consistently “in the game” result in momentum for their brands—especially in challenging economic times. In his book, The Wisdom...... Read More