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SOCIAL MEDIA TRENDS

SOCIAL MEDIA TRENDS

Despite the negative light surrounding social media over the past year, advertisers continue to invest their dollars there to reach consumers.  In...... Read More

P&G FASTEST GROWING RADIO ADVERTISER

P&G FASTEST GROWING RADIO ADVERTISER

  What started as a test is becoming the norm.  P&G continues to add dollars to radio, because it works.  Branding via reach is how brands are...... Read More

TRADITIONAL MEDIA TRENDS

TRADITIONAL MEDIA TRENDS

Overall in 2018, traditional ad spending’s share in the US dropped from 51.4% to 45.8%.  Predictions for 2019 traditional media spending show...... Read More

Connected TV on the Rise

Connected TV on the Rise

CONNECTED TV ON THE RISE In 2019, more than half of the US population will be watching connected TV.  This means there is more and more...... Read More

THE TANGLED DIGITAL PATH

THE TANGLED DIGITAL PATH

For decades, marketers have used traditional channels such as print, radio, TV, yellow pages and outdoor ads to reach consumers. But the digital...... Read More

AI DISRUPTION

AI DISRUPTION

For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity...... Read More

BEST RADIO DAYPART

BEST RADIO DAYPART

Whether buying radio in Lansing, Lubbock, or Los Angeles, ratings are your yardstick.  In today’s radio world, ratings from daypart to daypart are...... Read More

THE MEDIA UNIVERSE

THE MEDIA UNIVERSE

Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers...... Read More

DIGITAL MARKETING OPPORTUNITIES

DIGITAL MARKETING OPPORTUNITIES

Continuous growth in the digital space has dramatically changed how consumers interact with brands. The proliferation of new channels and devices has...... Read More

GOOD NEWS FOR MEDIA BUYERS

GOOD NEWS FOR MEDIA BUYERS

Nielsen recently announced that its local TV audience measurement at the DMA level will now include YouTube TV viewership thanks to an agreement...... Read More