Bias In Today's Media Sales
May 12, 2021As traditional channels are replaced by digital channels, traditional media companies are adding digital departments to replace lost revenue. ...... Read More
“E” Stands for Everywhere
April 12, 2021It’s long been assumed that the ‘e’ in e-commerce stands for “electronic.” But with 2020’s amplification of touchless shopping trends and...... Read More
Audio 2021
March 15, 2021As we look ahead and plan for audio advertising in 2021, let’s look back at 4 key trends that helped drive Digital Audio’s double-digit growth...... Read More
8 Marketing Trends to Watch
February 15, 2021Even as the vaccine starts to show a clear path to pandemic recovery, the digital ecosystem is trending towards a big shake-up with the onset of...... Read More
2021 Outlook
February 1, 2021Despite 2020 being behind us, IAB’s current impact study expects 2021 to be another volatile year for marketers. They have concerns about 1)...... Read More
Key Takeaways From 2020
January 29, 2021Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and...... Read More
Social Media Tips
November 7, 2020Which social media platform will work best for your business? Different social networks have different user bases, so you don’t want to invest in...... Read More
The New Consumer
October 7, 2020COVID-19 has had a profound impact on people’s lives. From contagion to self-isolation and economic uncertainty, consumer behavior has changed and...... Read More
“Other” Video Streaming Rises
August 19, 2020Time spent watching video streaming content outside of the big five increased 16.3 minutes over 2019. This was partially the result of COVID-19 and...... Read More
COVID Changes Digital Use
August 5, 2020Not surprisingly, Covid-19 has changed the way people consume media, therefore changing the way advertisers are spending their media dollars. From a...... Read More