Nielsen Gauge Shows Broadcast Gain
October 26, 2021Fueled by a real fall TV season and the return of football with fans, Nielsen’s Gauge report for September 2021 shows a second consecutive month...... Read More
Media Usage: Pandemic Affect
August 10, 2021The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021. But traditional TV...... Read More
Google's FLoC - The Cookies Solution?
July 10, 2021In the months since Google announced it would be disabling third-party cookies in its wildly popular Chrome browser, the advertising world has been...... Read More
Social Media Overlap
June 7, 202198 percent of the users of any given social media platform also use at least one other social platform. Individual social platforms are also subject...... Read More
The "Cookie Apocalypse"
May 26, 2021Every digital marketer is nervous about the demise of the cookie. The basis of aggregated targeting for more than 20 years is going away with no...... Read More
Bias In Today's Media Sales
May 12, 2021As traditional channels are replaced by digital channels, traditional media companies are adding digital departments to replace lost revenue. ...... Read More
“E” Stands for Everywhere
April 12, 2021It’s long been assumed that the ‘e’ in e-commerce stands for “electronic.” But with 2020’s amplification of touchless shopping trends and...... Read More
Audio 2021
March 15, 2021As we look ahead and plan for audio advertising in 2021, let’s look back at 4 key trends that helped drive Digital Audio’s double-digit growth...... Read More
8 Marketing Trends to Watch
February 15, 2021Even as the vaccine starts to show a clear path to pandemic recovery, the digital ecosystem is trending towards a big shake-up with the onset of...... Read More
2021 Outlook
February 1, 2021Despite 2020 being behind us, IAB’s current impact study expects 2021 to be another volatile year for marketers. They have concerns about 1)...... Read More