Connected TV on the Rise
May 1, 2019CONNECTED TV ON THE RISE In 2019, more than half of the US population will be watching connected TV. This means there is more and more...... Read More
THE TANGLED DIGITAL PATH
March 10, 2019For decades, marketers have used traditional channels such as print, radio, TV, yellow pages and outdoor ads to reach consumers. But the digital...... Read More
AI DISRUPTION
January 18, 2019For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity...... Read More
BEST RADIO DAYPART
November 21, 2018Whether buying radio in Lansing, Lubbock, or Los Angeles, ratings are your yardstick. In today’s radio world, ratings from daypart to daypart are...... Read More
THE MEDIA UNIVERSE
September 18, 2018Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers...... Read More
DIGITAL MARKETING OPPORTUNITIES
July 18, 2018Continuous growth in the digital space has dramatically changed how consumers interact with brands. The proliferation of new channels and devices has...... Read More
GOOD NEWS FOR MEDIA BUYERS
May 24, 2018Nielsen recently announced that its local TV audience measurement at the DMA level will now include YouTube TV viewership thanks to an agreement...... Read More
BANNER ADS GO CPA
April 13, 2018It’s a well-known fact that banner ads of all digital ads are the most susceptibility to ad blockers. They can be disruptive and intrusive when...... Read More
Broadcast TV Tops with Internet Users
February 28, 2018BROADCAST TV TOPS WITH INTERNET USERS Digital video consumption is on the rise while traditional TV is increasingly losing ground to newer media...... Read More
The Year of Convergence
January 7, 2018Gone are the days of linear and digital advertising being two completely different worlds. We expect to see in 2018 a media convergence that will...... Read More