SOCIAL GOES LOWER FUNNEL
September 19, 2019Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of...... Read More
VIDEO CONSUMPTION CHANGE
August 19, 2019It’s common talk about how our video consumption is changing. From the screens we view it on to the binge watching, there are more ways to consume...... Read More
SOCIAL MEDIA TRENDS
July 19, 2019Despite the negative light surrounding social media over the past year, advertisers continue to invest their dollars there to reach consumers. In...... Read More
P&G FASTEST GROWING RADIO ADVERTISER
July 8, 2019What started as a test is becoming the norm. P&G continues to add dollars to radio, because it works. Branding via reach is how brands are...... Read More
TRADITIONAL MEDIA TRENDS
June 10, 2019Overall in 2018, traditional ad spending’s share in the US dropped from 51.4% to 45.8%. Predictions for 2019 traditional media spending show...... Read More
Connected TV on the Rise
May 1, 2019CONNECTED TV ON THE RISE In 2019, more than half of the US population will be watching connected TV. This means there is more and more...... Read More
THE TANGLED DIGITAL PATH
March 10, 2019For decades, marketers have used traditional channels such as print, radio, TV, yellow pages and outdoor ads to reach consumers. But the digital...... Read More
AI DISRUPTION
January 18, 2019For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity...... Read More
BEST RADIO DAYPART
November 21, 2018Whether buying radio in Lansing, Lubbock, or Los Angeles, ratings are your yardstick. In today’s radio world, ratings from daypart to daypart are...... Read More
THE MEDIA UNIVERSE
September 18, 2018Consumers today have access to an entire universe of content at their fingertips. Yet while the media landscape expands, the type of content consumers...... Read More