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2020 Media Trends

2020 Media Trends

Streaming video will continue in 2020 to be the change-agent for how people consume media.  Pay TV providers (cable/satellite) in the face of losing...... Read More

Linear TV for Biggest Reach

Linear TV for Biggest Reach

Amid the rise of new platforms and channels, linear TV remains the option with the biggest reach (roughly 90%). And that means the media owners whose...... Read More

Decade of Expectations

Decade of Expectations

As we enter a new decade, marketers expect the advertising industry to continue changing at a fast pace and throw constant challenges their way. ...... Read More

DEFINITION OF OTT

DEFINITION OF OTT

Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser...... Read More

CINCY CARE TO SHARE

CINCY CARE TO SHARE

Dr. Scott Sayre and his team at Advance Dentistry have formed Cincy Care to Share in an effort to give back to the community and encourage...... Read More

SOCIAL GOES LOWER FUNNEL

Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of...... Read More

VIDEO CONSUMPTION CHANGE

VIDEO CONSUMPTION CHANGE

It’s common talk about how our video consumption is changing.  From the screens we view it on to the binge watching, there are more ways to consume...... Read More

SOCIAL MEDIA TRENDS

SOCIAL MEDIA TRENDS

Despite the negative light surrounding social media over the past year, advertisers continue to invest their dollars there to reach consumers.  In...... Read More

P&G FASTEST GROWING RADIO ADVERTISER

P&G FASTEST GROWING RADIO ADVERTISER

  What started as a test is becoming the norm.  P&G continues to add dollars to radio, because it works.  Branding via reach is how brands are...... Read More

TRADITIONAL MEDIA TRENDS

TRADITIONAL MEDIA TRENDS

Overall in 2018, traditional ad spending’s share in the US dropped from 51.4% to 45.8%.  Predictions for 2019 traditional media spending show...... Read More