Decade of Expectations
January 6, 2020As we enter a new decade, marketers expect the advertising industry to continue changing at a fast pace and throw constant challenges their way. ...... Read More
DEFINITION OF OTT
November 19, 2019Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser...... Read More
CINCY CARE TO SHARE
October 19, 2019Dr. Scott Sayre and his team at Advance Dentistry have formed Cincy Care to Share in an effort to give back to the community and encourage...... Read More
SOCIAL GOES LOWER FUNNEL
September 19, 2019Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of...... Read More
VIDEO CONSUMPTION CHANGE
August 19, 2019It’s common talk about how our video consumption is changing. From the screens we view it on to the binge watching, there are more ways to consume...... Read More
SOCIAL MEDIA TRENDS
July 19, 2019Despite the negative light surrounding social media over the past year, advertisers continue to invest their dollars there to reach consumers. In...... Read More
P&G FASTEST GROWING RADIO ADVERTISER
July 8, 2019What started as a test is becoming the norm. P&G continues to add dollars to radio, because it works. Branding via reach is how brands are...... Read More
TRADITIONAL MEDIA TRENDS
June 10, 2019Overall in 2018, traditional ad spending’s share in the US dropped from 51.4% to 45.8%. Predictions for 2019 traditional media spending show...... Read More
Connected TV on the Rise
May 1, 2019CONNECTED TV ON THE RISE In 2019, more than half of the US population will be watching connected TV. This means there is more and more...... Read More
THE TANGLED DIGITAL PATH
March 10, 2019For decades, marketers have used traditional channels such as print, radio, TV, yellow pages and outdoor ads to reach consumers. But the digital...... Read More