Evolving Video Landscape
April 1, 2020Digital video consumption is at over 73% and will continue to increase as the number of devices increase. New streaming video devices like Roku,...... Read More
THINK!
March 25, 2020“Crises and deadlocks when they occur have at least this advantage, that they force us to think.” Jawaharlal Nehru During this time of...... Read More
New Audio Report
March 1, 2020Share of Spoken Word Audio Listening in the U.S. is Up 20% Since 2014 From work-week lunch tables to late night TV shows, spoken word audio...... Read More
2020 Media Trends
February 1, 2020Streaming video will continue in 2020 to be the change-agent for how people consume media. Pay TV providers (cable/satellite) in the face of losing...... Read More
Linear TV for Biggest Reach
January 20, 2020Amid the rise of new platforms and channels, linear TV remains the option with the biggest reach (roughly 90%). And that means the media owners whose...... Read More
Decade of Expectations
January 6, 2020As we enter a new decade, marketers expect the advertising industry to continue changing at a fast pace and throw constant challenges their way. ...... Read More
DEFINITION OF OTT
November 19, 2019Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser...... Read More
CINCY CARE TO SHARE
October 19, 2019Dr. Scott Sayre and his team at Advance Dentistry have formed Cincy Care to Share in an effort to give back to the community and encourage...... Read More
SOCIAL GOES LOWER FUNNEL
September 19, 2019Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of...... Read More
VIDEO CONSUMPTION CHANGE
August 19, 2019It’s common talk about how our video consumption is changing. From the screens we view it on to the binge watching, there are more ways to consume...... Read More