Social Media By Generation
June 1, 2020Boomers currently rank last in nearly every category and metric when it comes to technology and social media use. This generation didn’t grow up...... Read More
Advertising During COVID Crisis
April 11, 2020How well a brand adapts during a crisis will impact how well a brand emerges in the future. Advertising Trends show… Initial weeks/months, many...... Read More
Evolving Video Landscape
April 1, 2020Digital video consumption is at over 73% and will continue to increase as the number of devices increase. New streaming video devices like Roku,...... Read More
THINK!
March 25, 2020“Crises and deadlocks when they occur have at least this advantage, that they force us to think.” Jawaharlal Nehru During this time of...... Read More
New Audio Report
March 1, 2020Share of Spoken Word Audio Listening in the U.S. is Up 20% Since 2014 From work-week lunch tables to late night TV shows, spoken word audio...... Read More
2020 Media Trends
February 1, 2020Streaming video will continue in 2020 to be the change-agent for how people consume media. Pay TV providers (cable/satellite) in the face of losing...... Read More
Linear TV for Biggest Reach
January 20, 2020Amid the rise of new platforms and channels, linear TV remains the option with the biggest reach (roughly 90%). And that means the media owners whose...... Read More
Decade of Expectations
January 6, 2020As we enter a new decade, marketers expect the advertising industry to continue changing at a fast pace and throw constant challenges their way. ...... Read More
DEFINITION OF OTT
November 19, 2019Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser...... Read More
CINCY CARE TO SHARE
October 19, 2019Dr. Scott Sayre and his team at Advance Dentistry have formed Cincy Care to Share in an effort to give back to the community and encourage...... Read More