TV Most Influential
March 21, 2022In a recent TVB study, 49% of respondents said TV was more important for awareness than all other media platforms combined. It was also tops by a wide...... Read More
Audio Trends
February 25, 2022Traditional radio listening flat into 2023—studies show time spent with digital audio is slightly higher than radio and that radio is at...... Read More
Breaking Down CTV
February 4, 2022CTV (Connected TV)—Premium content streaming via internet connection through apps, either on a smart TV or through an OTT (over-the-top) device...... Read More
Roku Still #1
January 30, 2022Roku users now make up a third of the US population, but despite this strong performance industry experts project growth for Roku will slow down over...... Read More
2022 Challenges
January 16, 2022Accelerated complexity and fractionalization of video and audio content is the #1 challenge for advertisers in 2022. Fractionalization challenges...... Read More
What Is Online Privacy?
December 28, 2021Privacy is coming to the internet and cookies are going away. Many argue this is long overdue; those of us in the advertising industry are challenged...... Read More
Omnichannel Approach Promotes Deals
November 15, 2021Fifty-one percent of shoppers prefer to receive their coupons on their smartphones. The number rises to 73% for millennials, 76% for parents and 81%...... Read More
Nielsen Gauge Shows Broadcast Gain
October 26, 2021Fueled by a real fall TV season and the return of football with fans, Nielsen’s Gauge report for September 2021 shows a second consecutive month...... Read More
Media Usage: Pandemic Affect
August 10, 2021The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021. But traditional TV...... Read More
Google's FLoC - The Cookies Solution?
July 10, 2021In the months since Google announced it would be disabling third-party cookies in its wildly popular Chrome browser, the advertising world has been...... Read More