2022 Challenges
January 16, 2022Accelerated complexity and fractionalization of video and audio content is the #1 challenge for advertisers in 2022. Fractionalization challenges...... Read More
What Is Online Privacy?
December 28, 2021Privacy is coming to the internet and cookies are going away. Many argue this is long overdue; those of us in the advertising industry are challenged...... Read More
Omnichannel Approach Promotes Deals
November 15, 2021Fifty-one percent of shoppers prefer to receive their coupons on their smartphones. The number rises to 73% for millennials, 76% for parents and 81%...... Read More
Nielsen Gauge Shows Broadcast Gain
October 26, 2021Fueled by a real fall TV season and the return of football with fans, Nielsen’s Gauge report for September 2021 shows a second consecutive month...... Read More
Media Usage: Pandemic Affect
August 10, 2021The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021. But traditional TV...... Read More
Google's FLoC - The Cookies Solution?
July 10, 2021In the months since Google announced it would be disabling third-party cookies in its wildly popular Chrome browser, the advertising world has been...... Read More
Social Media Overlap
June 7, 202198 percent of the users of any given social media platform also use at least one other social platform. Individual social platforms are also subject...... Read More
The "Cookie Apocalypse"
May 26, 2021Every digital marketer is nervous about the demise of the cookie. The basis of aggregated targeting for more than 20 years is going away with no...... Read More
Bias In Today's Media Sales
May 12, 2021As traditional channels are replaced by digital channels, traditional media companies are adding digital departments to replace lost revenue. ...... Read More
“E” Stands for Everywhere
April 12, 2021It’s long been assumed that the ‘e’ in e-commerce stands for “electronic.” But with 2020’s amplification of touchless shopping trends and...... Read More