Key Takeaways From 2020
January 29, 2021Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and...... Read More
Social Media Tips
November 7, 2020Which social media platform will work best for your business? Different social networks have different user bases, so you don’t want to invest in...... Read More
The New Consumer
October 7, 2020COVID-19 has had a profound impact on people’s lives. From contagion to self-isolation and economic uncertainty, consumer behavior has changed and...... Read More
“Other” Video Streaming Rises
August 19, 2020Time spent watching video streaming content outside of the big five increased 16.3 minutes over 2019. This was partially the result of COVID-19 and...... Read More
COVID Changes Digital Use
August 5, 2020Not surprisingly, Covid-19 has changed the way people consume media, therefore changing the way advertisers are spending their media dollars. From a...... Read More
Instagram Stories "Rule"
July 1, 2020Instagram Stories’ users increased in 2019 more than any other social media unit. At the same time, the Facebook news feed ad remains the...... Read More
Social Media By Generation
June 1, 2020Boomers currently rank last in nearly every category and metric when it comes to technology and social media use. This generation didn’t grow up...... Read More
Advertising During COVID Crisis
April 11, 2020How well a brand adapts during a crisis will impact how well a brand emerges in the future. Advertising Trends show… Initial weeks/months, many...... Read More
Evolving Video Landscape
April 1, 2020Digital video consumption is at over 73% and will continue to increase as the number of devices increase. New streaming video devices like Roku,...... Read More
