The New Consumer
October 7, 2020COVID-19 has had a profound impact on people’s lives. From contagion to self-isolation and economic uncertainty, consumer behavior has changed and...... Read More
“Other” Video Streaming Rises
August 19, 2020Time spent watching video streaming content outside of the big five increased 16.3 minutes over 2019. This was partially the result of COVID-19 and...... Read More
COVID Changes Digital Use
August 5, 2020Not surprisingly, Covid-19 has changed the way people consume media, therefore changing the way advertisers are spending their media dollars. From a...... Read More
Instagram Stories "Rule"
July 1, 2020Instagram Stories’ users increased in 2019 more than any other social media unit. At the same time, the Facebook news feed ad remains the...... Read More
Social Media By Generation
June 1, 2020Boomers currently rank last in nearly every category and metric when it comes to technology and social media use. This generation didn’t grow up...... Read More
Advertising During COVID Crisis
April 11, 2020How well a brand adapts during a crisis will impact how well a brand emerges in the future. Advertising Trends show… Initial weeks/months, many...... Read More
Evolving Video Landscape
April 1, 2020Digital video consumption is at over 73% and will continue to increase as the number of devices increase. New streaming video devices like Roku,...... Read More
THINK!
March 25, 2020“Crises and deadlocks when they occur have at least this advantage, that they force us to think.” Jawaharlal Nehru During this time of...... Read More
New Audio Report
March 1, 2020Share of Spoken Word Audio Listening in the U.S. is Up 20% Since 2014 From work-week lunch tables to late night TV shows, spoken word audio...... Read More
2020 Media Trends
February 1, 2020Streaming video will continue in 2020 to be the change-agent for how people consume media. Pay TV providers (cable/satellite) in the face of losing...... Read More