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TV Most Influential

TV Most Influential

In a recent TVB study, 49% of respondents said TV was more important for awareness than all other media platforms combined. It was also tops by a wide...... Read More

Audio Trends

Audio Trends

Traditional radio listening flat into 2023—studies show time spent with digital audio is slightly higher than radio and that radio is at...... Read More

Breaking Down CTV

Breaking Down CTV

CTV (Connected TV)—Premium content streaming via internet connection through apps, either on a smart TV or through an OTT (over-the-top) device...... Read More

Roku Still #1

Roku Still #1

Roku users now make up a third of the US population, but despite this strong performance industry experts project growth for Roku will slow down over...... Read More

2022 Challenges

2022 Challenges

Accelerated complexity and fractionalization of video and audio content is the #1 challenge for advertisers in 2022. Fractionalization challenges...... Read More

What Is Online Privacy?

What Is Online Privacy?

Privacy is coming to the internet and cookies are going away. Many argue this is long overdue; those of us in the advertising industry are challenged...... Read More

Omnichannel Approach Promotes Deals

Omnichannel Approach Promotes Deals

Fifty-one percent of shoppers prefer to receive their coupons on their smartphones. The number rises to 73% for millennials, 76% for parents and 81%...... Read More

Nielsen Gauge Shows Broadcast Gain

Nielsen Gauge Shows Broadcast Gain

Fueled by a real fall TV season and the return of football with fans, Nielsen’s Gauge report for September 2021 shows a second consecutive month...... Read More

Media Usage: Pandemic Affect

Media Usage: Pandemic Affect

The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021. But traditional TV...... Read More

Google’s FLoC – The Cookies Solution?

Google's FLoC - The Cookies Solution?

In the months since Google announced it would be disabling third-party cookies in its wildly popular Chrome browser, the advertising world has been...... Read More