New Digital Ad Regulations
August 8, 2022While the European Union continues to live up to being the fiercest tech regulator, here in the U.S. we could catch up if legislation named the...... Read More
The Metaverse
July 11, 2022It’s getting a lot of hype lately as a set of virtual spaces where you can create and explore with other people who aren’t in the same physical...... Read More
The Last Mass Medium?
June 21, 2022Out-of-home is back as what advertisers surmise could be the last mass medium that is also cost-efficient. The pandemic with its shut down and...... Read More
Cord Cutting Continues
May 21, 2022With the worlds of TV and digital gradually coming together, more and more consumers have chosen to unplug from traditional linear TV options and...... Read More
Targeting 2.0
April 21, 2022With Chrome about to cancel third-party cookies, 2022 will be the make-or-break year for the development of new identifiers and technologies that can...... Read More
TV Most Influential
March 21, 2022In a recent TVB study, 49% of respondents said TV was more important for awareness than all other media platforms combined. It was also tops by a wide...... Read More
Audio Trends
February 25, 2022Traditional radio listening flat into 2023—studies show time spent with digital audio is slightly higher than radio and that radio is at...... Read More
Breaking Down CTV
February 4, 2022CTV (Connected TV)—Premium content streaming via internet connection through apps, either on a smart TV or through an OTT (over-the-top) device...... Read More
Roku Still #1
January 30, 2022Roku users now make up a third of the US population, but despite this strong performance industry experts project growth for Roku will slow down over...... Read More
2022 Challenges
January 16, 2022Accelerated complexity and fractionalization of video and audio content is the #1 challenge for advertisers in 2022. Fractionalization challenges...... Read More