While young adults and millennials are attached at the hip with their cell phones, traditional media still plays an important role in reaching these audiences. Reach via smartphones has surpassed traditional TV among Adults 18-34, however radio is still the highest reach medium for this target. Among older adults, traditional TV is still one of the highest reach mediums. A big factor in the increase in reach in mobile media at the same time as traditional media holding constant is multi-tasking/ cross device interaction….92% of consumers are multi-tasking while watching TV. This means advertisers need to be mindful of an integrated multi touch point approach to their marketing plans for all generations.
While linear TV is slowly declining, there is growth in ad-supported OTT-CTV. Seeking profitability, streaming services are raising subscription...... Read More
Consumers are predicted to spend over 12 hours daily with media in 2024—about 60% with digital media. Just ten years ago, this was traditional...... Read More