Digital video consumption is at over 73% and will continue to increase as the number of devices increase. New streaming video devices like Roku, Amazon Fire TV, Google Chromecast, and Apple TV are augmenting the existing devices of smart TVs, game consoles, and Blu-Ray disc players.
Another key learning about the video landscape is that people still prefer to watch their video content on the “big screen”. This is why CTV has become such a hot commodity as advertisers attempt to maintain the mass reach of consumers that traditional television/cable achieved in years past.
