In 2019, more than half of the US population will be watching connected TV.  This means there is more and more inventory available as connected TV options increase and costs are slowly coming down.

Connected TV is defined as ads served to TV sets via the internet, including via a smart TV or other device such as Blu-Ray player, game console or Roku.

Over the past two years, the share of total ad impressions served through connected TV’s has more than doubled according to leading video ad platform servers.

As standard practice at Fusion Media, we are evaluating the right mix of linear TV and digital video including connected TV for all of our client’s TV and video plans.  The optimal mix for each client will vary based on target audience, budgets and objectives.