Traditional radio listening flat into 2023—studies show time spent with digital audio is slightly higher than radio and that radio is at pre-pandemic listening levels as of Oct 2021.
YouTube is the most used streaming audio app —followed by Spotify and Pandora but Amazon is expected to surpass Pandora in listeners in 2022.
37% of U.S. households have smart speakers furthering the increase in streaming audio.
90% of all podcasts are currently enjoyed at home. Traditionally a mobile medium, the pandemic shifted podcast listening away from cars, offices, and gyms and into kitchens, living rooms, and bedrooms. Millennials listen most to podcasts.
