There are now over 250 companies competing or collaborating for the AI space as it relates to marketing.  Needless to say, AI has the marketing and advertising world’s full attention.

Next-generation artificial intelligence burst onto the scene in 2022 with the debut of ChatGPT and DALL-E 2, both from Silicon Valley AI pioneer OpenAI. ChatGPT has now grown into a near-overnight sensation, reaching a million users in just five days and hitting 100 million active users faster than any consumer app so far.

One of OpenAI’s biggest early investors, Microsoft, has since poured an additional $10 billion into OpenAI while beginning to introduce a host of new AI-powered features, including a ChatGPT-powered version of the Bing search engine.

In turn, Google—the first company to utilize large language models (LLMs)—has introduced its own AI chatbot, Bard, while promising new, soon-to-launch AI-powered features in Google Search, Gmail and more. There’s also Meta that has spent nearly 10 years and billions of dollars on AI and has taken to touting its LLaMA as a powerful open-source language model.

The evolution of AI use for image creation by one of the many new generation AI companies, Midjourney, is pretty astounding.

So, how will marketers use next generation AI? 

The Marketing Artificial Intelligence Institute recently published this list of questions to help identify if there is a case for AI use in a marketer’s marketing.

AI is or allows for smarter marketing technology or systems that builds smarter businesses.  Every marketer should learn how to use it to their advantage.  Agencies, advertising and PR, shouldn’t fear it if they become AI integrators for their clients—much like how agencies became Internet/digital integrators when the Internet came about.

Based on what we see and know right now, marketers and agencies should definitely be considering new-generation AI in their tech stack.