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Omnichannel Approach Promotes Deals

Omnichannel Approach Promotes Deals

Fifty-one percent of shoppers prefer to receive their coupons on their smartphones. The number rises to 73% for millennials, 76% for parents and 81%...... Read More

Nielsen Gauge Shows Broadcast Gain

Nielsen Gauge Shows Broadcast Gain

Fueled by a real fall TV season and the return of football with fans, Nielsen’s Gauge report for September 2021 shows a second consecutive month...... Read More

Media Usage: Pandemic Affect

Media Usage: Pandemic Affect

The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021. But traditional TV...... Read More

Google’s FLoC – The Cookies Solution?

Google's FLoC - The Cookies Solution?

In the months since Google announced it would be disabling third-party cookies in its wildly popular Chrome browser, the advertising world has been...... Read More

Social Media Overlap

Social Media Overlap

98 percent of the users of any given social media platform also use at least one other social platform. Individual social platforms are also subject...... Read More

The “Cookie Apocalypse”

The "Cookie Apocalypse"

Every digital marketer is nervous about the demise of the cookie.  The basis of aggregated targeting for more than 20 years is going away with no...... Read More

Bias In Today’s Media Sales

Bias In Today's Media Sales

As traditional channels are replaced by digital channels, traditional media companies are adding digital departments to replace lost revenue. ...... Read More

“E” Stands for Everywhere

“E” Stands for Everywhere

It’s long been assumed that the ‘e’ in e-commerce stands for “electronic.” But with 2020’s amplification of touchless shopping trends and...... Read More

Audio 2021

Audio 2021

As we look ahead and plan for audio advertising in 2021, let’s look back at 4 key trends that helped drive Digital Audio’s double-digit growth...... Read More

8 Marketing Trends to Watch

8 Marketing Trends to Watch

Even as the vaccine starts to show a clear path to pandemic recovery, the digital ecosystem is trending towards a big shake-up with the onset of...... Read More

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