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DEFINITION OF OTT

Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser...... Read More

CINCY CARE TO SHARE

CINCY CARE TO SHARE

Dr. Scott Sayre and his team at Advance Dentistry have formed Cincy Care to Share in an effort to give back to the community and encourage...... Read More

SOCIAL GOES LOWER FUNNEL

Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of...... Read More

VIDEO CONSUMPTION CHANGE

VIDEO CONSUMPTION CHANGE

It’s common talk about how our video consumption is changing.  From the screens we view it on to the binge watching, there are more ways to consume...... Read More

SOCIAL MEDIA TRENDS

SOCIAL MEDIA TRENDS

Despite the negative light surrounding social media over the past year, advertisers continue to invest their dollars there to reach consumers.  In...... Read More

P&G FASTEST GROWING RADIO ADVERTISER

P&G FASTEST GROWING RADIO ADVERTISER

  What started as a test is becoming the norm.  P&G continues to add dollars to radio, because it works.  Branding via reach is how brands are...... Read More

TRADITIONAL MEDIA TRENDS

TRADITIONAL MEDIA TRENDS

Overall in 2018, traditional ad spending’s share in the US dropped from 51.4% to 45.8%.  Predictions for 2019 traditional media spending show...... Read More

Connected TV on the Rise

Connected TV on the Rise

CONNECTED TV ON THE RISE In 2019, more than half of the US population will be watching connected TV.  This means there is more and more...... Read More

THE TANGLED DIGITAL PATH

THE TANGLED DIGITAL PATH

For decades, marketers have used traditional channels such as print, radio, TV, yellow pages and outdoor ads to reach consumers. But the digital...... Read More

AI DISRUPTION

AI DISRUPTION

For marketers and advertisers, AI is already disrupting core functions, including ad targeting, media buying, content creation and propensity...... Read More

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