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Instagram Stories “Rule”

Instagram Stories "Rule"

Instagram Stories’ users increased in 2019 more than any other social media unit.  At the same time, the Facebook news feed ad remains the...... Read More

Social Media By Generation

Social Media By Generation

Boomers currently rank last in nearly every category and metric when it comes to technology and social media use. This generation didn’t grow up...... Read More

Advertising During COVID Crisis

Advertising During COVID Crisis

How well a brand adapts during a crisis will impact how well a brand emerges in the future. Advertising Trends show… Initial weeks/months, many...... Read More

Evolving Video Landscape

Evolving Video Landscape

Digital video consumption is at over 73% and will continue to increase as the number of devices increase.  New streaming video devices like Roku,...... Read More

THINK!

THINK!

“Crises and deadlocks when they occur have at least this advantage, that they force us to think.” Jawaharlal Nehru During this time of...... Read More

New Audio Report

New Audio Report

Share of Spoken Word Audio Listening in the U.S. is Up 20% Since 2014 From work-week lunch tables to late night TV shows, spoken word audio...... Read More

2020 Media Trends

2020 Media Trends

Streaming video will continue in 2020 to be the change-agent for how people consume media.  Pay TV providers (cable/satellite) in the face of losing...... Read More

Linear TV for Biggest Reach

Linear TV for Biggest Reach

Amid the rise of new platforms and channels, linear TV remains the option with the biggest reach (roughly 90%). And that means the media owners whose...... Read More

Decade of Expectations

Decade of Expectations

As we enter a new decade, marketers expect the advertising industry to continue changing at a fast pace and throw constant challenges their way. ...... Read More

DEFINITION OF OTT

DEFINITION OF OTT

Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser...... Read More

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