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Sports Lift Broadcast TV

Sports Lift Broadcast TV

Sports lift broadcast TV but signs in viewing all point to streaming:  According to Nielsen’s September 2022 gauge report Broadcast TV viewing...... Read More

Complexity Soars

Complexity Soars

As the advertising landscape continues to evolve and fragment at breakneck speed, marketers are realizing that consumers are no longer satisfied with...... Read More

Generational Marketing

Generational Marketing

For marketing messages to be successful, it’s essential that they’re tailored to the different target audiences and markets....... Read More

New Digital Ad Regulations

New Digital Ad Regulations

While the European Union continues to live up to being the fiercest tech regulator, here in the U.S. we could catch up if legislation named the...... Read More

The Metaverse

The Metaverse

It’s getting a lot of hype lately as a set of virtual spaces where you can create and explore with other people who aren’t in the same physical...... Read More

The Last Mass Medium?

The Last Mass Medium?

Out-of-home is back as what advertisers surmise could be the last mass medium that is also cost-efficient.  The pandemic with its shut down and...... Read More

Cord Cutting Continues

Cord Cutting Continues

With the worlds of TV and digital gradually coming together, more and more consumers have chosen to unplug from traditional linear TV options and...... Read More

Targeting 2.0

Targeting 2.0

With Chrome about to cancel third-party cookies, 2022 will be the make-or-break year for the development of new identifiers and technologies that can...... Read More

TV Most Influential

TV Most Influential

In a recent TVB study, 49% of respondents said TV was more important for awareness than all other media platforms combined. It was also tops by a wide...... Read More

Audio Trends

Audio Trends

Traditional radio listening flat into 2023—studies show time spent with digital audio is slightly higher than radio and that radio is at...... Read More

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