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Google’s FLoC – The Cookies Solution?

Google's FLoC - The Cookies Solution?

In the months since Google announced it would be disabling third-party cookies in its wildly popular Chrome browser, the advertising world has been...... Read More

Social Media Overlap

Social Media Overlap

98 percent of the users of any given social media platform also use at least one other social platform. Individual social platforms are also subject...... Read More

The “Cookie Apocalypse”

The "Cookie Apocalypse"

Every digital marketer is nervous about the demise of the cookie.  The basis of aggregated targeting for more than 20 years is going away with no...... Read More

Bias In Today’s Media Sales

Bias In Today's Media Sales

As traditional channels are replaced by digital channels, traditional media companies are adding digital departments to replace lost revenue. ...... Read More

“E” Stands for Everywhere

“E” Stands for Everywhere

It’s long been assumed that the ‘e’ in e-commerce stands for “electronic.” But with 2020’s amplification of touchless shopping trends and...... Read More

Audio 2021

Audio 2021

As we look ahead and plan for audio advertising in 2021, let’s look back at 4 key trends that helped drive Digital Audio’s double-digit growth...... Read More

8 Marketing Trends to Watch

8 Marketing Trends to Watch

Even as the vaccine starts to show a clear path to pandemic recovery, the digital ecosystem is trending towards a big shake-up with the onset of...... Read More

2021 Outlook

2021 Outlook

Despite 2020 being behind us, IAB’s current impact study expects 2021 to be another volatile year for marketers. They have concerns about 1)...... Read More

Key Takeaways From 2020

Key Takeaways From 2020

Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and...... Read More

Social Media Tips

Social Media Tips

Which social media platform will work best for your business? Different social networks have different user bases, so you don’t want to invest in...... Read More

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