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The Last Mass Medium?

The Last Mass Medium?

Out-of-home is back as what advertisers surmise could be the last mass medium that is also cost-efficient.  The pandemic with its shut down and...... Read More

Cord Cutting Continues

Cord Cutting Continues

With the worlds of TV and digital gradually coming together, more and more consumers have chosen to unplug from traditional linear TV options and...... Read More

Targeting 2.0

Targeting 2.0

With Chrome about to cancel third-party cookies, 2022 will be the make-or-break year for the development of new identifiers and technologies that can...... Read More

TV Most Influential

TV Most Influential

In a recent TVB study, 49% of respondents said TV was more important for awareness than all other media platforms combined. It was also tops by a wide...... Read More

Audio Trends

Audio Trends

Traditional radio listening flat into 2023—studies show time spent with digital audio is slightly higher than radio and that radio is at...... Read More

Breaking Down CTV

Breaking Down CTV

CTV (Connected TV)—Premium content streaming via internet connection through apps, either on a smart TV or through an OTT (over-the-top) device...... Read More

Roku Still #1

Roku Still #1

Roku users now make up a third of the US population, but despite this strong performance industry experts project growth for Roku will slow down over...... Read More

2022 Challenges

2022 Challenges

Accelerated complexity and fractionalization of video and audio content is the #1 challenge for advertisers in 2022. Fractionalization challenges...... Read More

What Is Online Privacy?

What Is Online Privacy?

Privacy is coming to the internet and cookies are going away. Many argue this is long overdue; those of us in the advertising industry are challenged...... Read More

Omnichannel Approach Promotes Deals

Omnichannel Approach Promotes Deals

Fifty-one percent of shoppers prefer to receive their coupons on their smartphones. The number rises to 73% for millennials, 76% for parents and 81%...... Read More

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