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Social Media Tips

Social Media Tips

Which social media platform will work best for your business? Different social networks have different user bases, so you don’t want to invest in...... Read More

The New Consumer

The New Consumer

COVID-19 has had a profound impact on people’s lives.  From contagion to self-isolation and economic uncertainty, consumer behavior has changed and...... Read More

“Other” Video Streaming Rises

“Other” Video Streaming Rises

Time spent watching video streaming content outside of the big five increased 16.3 minutes over 2019.  This was partially the result of COVID-19 and...... Read More

COVID Changes Digital Use

COVID Changes Digital Use

Not surprisingly, Covid-19 has changed the way people consume media, therefore changing the way advertisers are spending their media dollars. From a...... Read More

Instagram Stories “Rule”

Instagram Stories "Rule"

Instagram Stories’ users increased in 2019 more than any other social media unit.  At the same time, the Facebook news feed ad remains the...... Read More

Social Media By Generation

Social Media By Generation

Boomers currently rank last in nearly every category and metric when it comes to technology and social media use. This generation didn’t grow up...... Read More

Advertising During COVID Crisis

Advertising During COVID Crisis

How well a brand adapts during a crisis will impact how well a brand emerges in the future. Advertising Trends show… Initial weeks/months, many...... Read More

Evolving Video Landscape

Evolving Video Landscape

Digital video consumption is at over 73% and will continue to increase as the number of devices increase.  New streaming video devices like Roku,...... Read More

THINK!

THINK!

“Crises and deadlocks when they occur have at least this advantage, that they force us to think.” Jawaharlal Nehru During this time of...... Read More

New Audio Report

New Audio Report

Share of Spoken Word Audio Listening in the U.S. is Up 20% Since 2014 From work-week lunch tables to late night TV shows, spoken word audio...... Read More

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