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Future of Digital Marketing

Future of Digital Marketing

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it’s a necessity. The future of digital marketing is...... Read More

Contextual Revival

Contextual Revival

With the cookie deprecation on the horizon and consumers demanding both privacy and relevant ad messaging, contextual targeting is having somewhat of...... Read More

Ad-Supported OTT Growth

Ad-Supported OTT Growth

While linear TV is slowly declining, there is growth in ad-supported OTT-CTV.  Seeking profitability, streaming services are raising subscription...... Read More

2024 Outlook

2024 Outlook

Consumers are predicted to spend over 12 hours daily with media in 2024—about 60% with digital media.  Just ten years ago, this was traditional...... Read More

AI and Marketing

AI and Marketing

There are now over 250 companies competing or collaborating for the AI space as it relates to marketing.  Needless to say, AI has the marketing and...... Read More

How Americans Are Listening

How Americans Are Listening

There’s the perception that radio is being overcome by streaming audio platforms like Pandora and Spotify, especially among younger audiences...... Read More

Meta’s Threads

Meta's Threads

There’s been a lot of buzz around Meta’s latest new social platform Threads, Meta’s version of Twitter.  While paid ads are not yet an...... Read More

Influencer Marketing

Influencer Marketing

An industry-wide anticipated report each year, Influencer Marketing Hub has released the annual 2023 State of Influencer Marketing results showing...... Read More

Fast Channels

Fast Channels

Traditional TV continues to drive audience reach but streaming platforms like free ad-supported streaming (FAST) are growing in popularity with...... Read More

TV Seasonality Viewership

TV Seasonality Viewership

It’s true that TV viewership reflects the availability of what people want to watch.  Minus the Super Bowl, February 2023 had fewer high-demand,...... Read More

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