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CTV Trends

CTV Trends

Streaming of TV content in 2023 surpassed the traditional, legacy viewing methods.  Connected TV streaming is now the primary way to consume video...... Read More

CTV Media Buying Challenges

CTV Media Buying Challenges

Contrary to popular belief, the bulk of CTV ad spending is still manual. According to FreeWheel, 68% of connected TV spending in 2023 went to direct...... Read More

Political Watch Out 2024

Political Watch Out 2024

Every two years, political advertising descends upon the advertising landscape, gobbling up a significant amount of media inventory and bringing...... Read More

Future of Digital Marketing

Future of Digital Marketing

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it’s a necessity. The future of digital marketing is...... Read More

Contextual Revival

Contextual Revival

With the cookie deprecation on the horizon and consumers demanding both privacy and relevant ad messaging, contextual targeting is having somewhat of...... Read More

Ad-Supported OTT Growth

Ad-Supported OTT Growth

While linear TV is slowly declining, there is growth in ad-supported OTT-CTV.  Seeking profitability, streaming services are raising subscription...... Read More

2024 Outlook

2024 Outlook

Consumers are predicted to spend over 12 hours daily with media in 2024—about 60% with digital media.  Just ten years ago, this was traditional...... Read More

AI and Marketing

AI and Marketing

There are now over 250 companies competing or collaborating for the AI space as it relates to marketing.  Needless to say, AI has the marketing and...... Read More

How Americans Are Listening

How Americans Are Listening

There’s the perception that radio is being overcome by streaming audio platforms like Pandora and Spotify, especially among younger audiences...... Read More

Meta’s Threads

Meta's Threads

There’s been a lot of buzz around Meta’s latest new social platform Threads, Meta’s version of Twitter.  While paid ads are not yet an...... Read More

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