Building Customer Profiles
March 14, 2023Building customer profiles is key to any marketing campaign. They describe everything you need to know about a specified group of customers. You can...... Read More
Streaming Services Still Tops With TV Viewers
February 24, 2023The streaming and TV Household landscape has changed dramatically: Broadband Only (BBO) penetration has grown from 2% of TV HHs in 2014 to 33% in...... Read More
Facebook Changes...Again
January 31, 2023Yes, Facebook announced recently that their algorithm for what appears in your feed has been updated. Your Facebook Home algorithm is now...... Read More
Happy New Year
January 1, 2023To all our Fusion Media clients, team members and business associates, as we enter another year of working together, we want to wish you all the best...... Read More
Trends Affecting 2023 Marketing
December 19, 2022With the end of the year upon us, marketers, c-level executives, and decision-makers alike are dialing in on those annual opportunistic ‘what’s...... Read More
Sports Lift Broadcast TV
November 14, 2022Sports lift broadcast TV but signs in viewing all point to streaming: According to Nielsen’s September 2022 gauge report Broadcast TV viewing...... Read More
Complexity Soars
October 16, 2022As the advertising landscape continues to evolve and fragment at breakneck speed, marketers are realizing that consumers are no longer satisfied with...... Read More
Generational Marketing
September 16, 2022For marketing messages to be successful, it’s essential that they’re tailored to the different target audiences and markets....... Read More
New Digital Ad Regulations
August 8, 2022While the European Union continues to live up to being the fiercest tech regulator, here in the U.S. we could catch up if legislation named the...... Read More
The Metaverse
July 11, 2022It’s getting a lot of hype lately as a set of virtual spaces where you can create and explore with other people who aren’t in the same physical...... Read More