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Meta’s Threads

Meta's Threads

There’s been a lot of buzz around Meta’s latest new social platform Threads, Meta’s version of Twitter.  While paid ads are not yet an...... Read More

Influencer Marketing

Influencer Marketing

An industry-wide anticipated report each year, Influencer Marketing Hub has released the annual 2023 State of Influencer Marketing results showing...... Read More

Fast Channels

Fast Channels

Traditional TV continues to drive audience reach but streaming platforms like free ad-supported streaming (FAST) are growing in popularity with...... Read More

TV Seasonality Viewership

TV Seasonality Viewership

It’s true that TV viewership reflects the availability of what people want to watch.  Minus the Super Bowl, February 2023 had fewer high-demand,...... Read More

Growing Significance of Digital Audio

Growing Significance of Digital Audio

Digital audio is becoming more and more imbedded in our lives, from downloading the new Pink album as soon as it hits Spotify, to following MLB news...... Read More

Building Customer Profiles

Building Customer Profiles

Building customer profiles is key to any marketing campaign.  They describe everything you need to know about a specified group of customers. You can...... Read More

Streaming Services Still Tops With TV Viewers

Streaming Services Still Tops With TV Viewers

The streaming and TV Household landscape has changed dramatically: Broadband Only (BBO) penetration has grown from 2% of TV HHs in 2014 to 33% in...... Read More

Facebook Changes…Again

Facebook Changes...Again

Yes, Facebook announced recently that their algorithm for what appears in your feed has been updated.   Your Facebook Home algorithm is now...... Read More

Happy New Year

Happy New Year

To all our Fusion Media clients, team members and business associates, as we enter another year of working together, we want to wish you all the best...... Read More

Trends Affecting 2023 Marketing

Trends Affecting 2023 Marketing

With the end of the year upon us, marketers, c-level executives, and decision-makers alike are dialing in on those annual opportunistic ‘what’s...... Read More

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