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With a specialization in LOCAL MARKET VIDEO & AUDIO MEDIA — where consumers are spending the most time with media.
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Omnichannel Approach Promotes Deals
November 15, 2021Fifty-one percent of shoppers prefer to receive their coupons on their smartphones. The number rises to 73% for millennials, 76% for parents and 81%...... Read More
Nielsen Gauge Shows Broadcast Gain
October 26, 2021Fueled by a real fall TV season and the return of football with fans, Nielsen’s Gauge report for September 2021 shows a second consecutive month...... Read More
Media Usage: Pandemic Affect
August 10, 2021The pandemic drove a dramatic increase in time US consumers spend per day with media. Most of those increases will stick in 2021. But traditional TV...... Read More