BROADCAST TV TOPS WITH INTERNET USERS
Digital video consumption is on the rise while traditional TV is increasingly losing ground to newer media channels. But media consumption studies continue to show that while traditional broadcast TV may be declining, it’s still the top media channel worldwide. A recent Salesforce survey showed that 81% of Internet users watched broadcast TV at least monthly. That was more than any other media channel, including radio, streaming video, cable or satellite TV and online or print news periodicals.