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GOOD NEWS FOR MEDIA BUYERS

GOOD NEWS FOR MEDIA BUYERS

Nielsen recently announced that its local TV audience measurement at the DMA level will now include YouTube TV viewership thanks to an agreement...... Read More

BANNER ADS GO CPA

BANNER ADS GO CPA

It’s a well-known fact that banner ads of all digital ads are the most susceptibility to ad blockers. They can be disruptive and intrusive when...... Read More

Broadcast TV Tops with Internet Users

Broadcast TV Tops with Internet Users

BROADCAST TV TOPS WITH INTERNET USERS Digital video consumption is on the rise while traditional TV is increasingly losing ground to newer media...... Read More

The Year of Convergence

The Year of Convergence

Gone are the days of linear and digital advertising being two completely different worlds. We expect to see in 2018 a media convergence that will...... Read More

Brandemonium

Brandemonium

The highlight of the Brandemonium conference for Fusion Media was keynote speaker Kirk Perry, President-Brand Solutions at Google. Kirk talked about...... Read More

Embrace the Audio Renaissance

Embrace the Audio Renaissance

Marketers must shift their mindset around traditional radio to address shifting habits of how audio is consumed in today’s ever changing connected...... Read More

Mobile Is Not Silver Bullet

Mobile Is Not Silver Bullet

While young adults and millennials are attached at the hip with their cell phones, traditional media still plays an important role in reaching these...... Read More

Time Spent with Media

Time Spent with Media

Nielsen researched how consumers spent time with media over the course of 2016 and found that traditional media is still relevant and necessary for...... Read More

Benefits of Consistency

Benefits of Consistency

Brands that are consistently “in the game” result in momentum for their brands—especially in challenging economic times. In his book, The Wisdom...... Read More